Minimalism

Personal Project

Minimalism - Personal Project

Minimalism is a prevailing trend in modern marketing, widely used by companies like Apple, McDonald's, Google, Volkswagen, and AirBnB. According to Google, it is characterized by extreme simplicity and spareness. However, I believe minimalism encompasses much more than that. It's about conveying a powerful message with minimal elements.Inspired by this philosophy, I embarked on a project to create three minimalist designs. Through careful planning and research on composition rules like the rule of thirds and golden ratio, I sketched multiple designs. Every aspect, from position to color, was meticulously considered to develop effective minimalist designs.Once the three final sketches were chosen, I delved into the exciting phase of bringing them to life in 3D. I added lighting, colors, and textures to create a cohesive whole. The end result was three pieces that I'm incredibly proud of, and I received positive feedback even without revealing the specific meaning behind each piece. That's the beauty of minimalism—the audience interprets and connects with the artwork based on their own emotions and perspectives, precisely what I aimed to achieve.

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